About the episode
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From Paris lockdowns to Dubai warehouses full of millions in unsold luxury goods — what does it take to spot a $3 billion problem nobody's solving and build the infrastructure to fix it?
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In this episode of Retail Re:Mix Stories, we sit down with Jennifer Cohen Solal, Co-founder & CEO of HushDay, who left a 15-year career serving some of Europe's biggest fashion and luxury brands, swore she was done with entrepreneurship, moved to Dubai for the sunshine and the freedom — and then couldn't help herself.
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This conversation gets into it. We're talking about why luxury brands in the GCC were literally destroying their own goods rather than discounting publicly (and why that's about to be illegal), how HushDay built a members-only off-price platform that does the complete opposite of Amazon — limited time, limited stock, and sometimes a one-hour queue just to get in — and why 35% of customers who buy at a discount go on to buy full price anyway.
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Jennifer also breaks down what a robotised warehouse has to do with flash sales, why she spent 24 hours manually tagging products before calling the whole thing off mid-event, and what building a business model that's been proven for 25 years — but never for this market — actually looks like from the inside.
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Plus: she has done 25 versions of her pitch deck, gets 90 noes for every 100 messages, still doesn't sleep well, and would genuinely love your advice on that last one.
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If you're building in the GCC, working in retail or luxury, or just want to understand what it looks like to turn dead inventory into a living business — this one's for you.

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About the guest

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About Jennifer Cohen Solal

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Jennifer is the Co-founder and CEO of HushDay, the GCC's first full-service off-price infrastructure for luxury and premium brands. With 15+ years in e-commerce, marketing, and brand restructuring across Europe, she moved to Dubai three years ago and spotted a gap too big to ignore: $3 billion in unsold inventory sitting in regional warehouses every year, with no premium solution to move it. HushDay is building that solution — a gated, members-only platform combining private sales, physical events, staff sales, and AI-powered inventory intelligence.

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About HushDay

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HushDay is the GCC's off-price infrastructure for premium and luxury brands — turning dormant inventory into revenue without compromising brand equity. Through exclusive online private sales, curated offline events, staff sales management, and export clearing, HushDay connects brands to a vetted member base hungry for smart access to great products. New members can sign up using referral code (hushjennifer).

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About your host, ⁠⁠Dharmendra Mehta

⁠⁠Dharmendra is the Managing Director, MEA at Fynd and a retail-tech veteran with 20+ years. From startups to global giants, he’s all about bold moves, smarter tech, and building brands that mean business

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