Business is Personal with Erika Doyle

About the episode

In the debut episode of Retail Re:Mix Stories, meet Erika Doyle, the visionary founder of Drink Dry, a brand that didn’t just enter the non-alcoholic beverage space but completely revolutionised it.

Erika shares how she created an entirely new category, disrupted an industry resistant to change, and stayed true to her mission despite setbacks.
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This isn’t your average “success story.” From overcoming challenges to reshaping perceptions, Erika opens up about her journey, including her childhood in Lithuania, the pivotal moments that shaped her mindset, and how her family’s support pushed her forward.

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Tune in to hear how Erika refused to take ‘no’ for an answer, built something massive, and is now leading the charge for a new wave of consumer choices. This episode is about resilience, innovation, and why 'Business is Personal'.

About the guest

Erika Doyle,⁠⁠ founder & CEO of Drink Dry

Erika is a bold disruptor, angel investor, and mentor. Winner of the EY Entrepreneurial Winning Woman 2024, she brings sharp strategy, deep purpose, and relentless grit to everything she builds.

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About Drink Dry

Born in Dubai, Drink Dry is the first premium platform for alcohol-free beverages in the Middle East. The brand curates the best global options and leads the movement to redefine how people drink, with intention and style.

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LinkedIn

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