About the episode

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From Kerala classrooms to Amazon's Luxembourg headquarters, what does it take to lead fashion e-commerce across three continents?

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In this episode of Retail Re:Mix Stories, we sit down with Vivek Rajukumar, CEO of 6th Street, who's mastered the art of switching between suits and casuals (literally and culturally) throughout his career. Born to two doctors who instilled fire and ice in equal measure, Vivek broke the family pattern by choosing math over medicine, and ended up revolutionizing how millions of people shop for fashion.

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This conversation goes deep. We're talking about delivering fashion in 60 minutes (yes, that's possible now), why the top 1% of customers across India, Europe, and the GCC are more alike than you'd think, and how AI won't just speed things up, it'll fundamentally change what's possible in retail. Vivek explains why brand equity matters more than the platform you sell on, how 800+ physical stores are powering digital growth, and why he believes shopping will become conversational by 2030.

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Plus, there's the story of how one eloquent speech at an engineering college changed his entire career trajectory, and why he's so careful about letting ChatGPT into his creative process (spoiler: he fixed his washing machine with it, but won't let it do his thinking).

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If you're curious about where omnichannel is headed, how to build culture while scaling globally, and what it means to be an "and" company instead of an "or" company, this one's essential listening.

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About the guest

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About Vivek Rajukumar

Vivek Rajukumar is the CEO of 6thStreet, the #1 fashion and lifestyle commerce platform in the GCC. A lifelong student of marketplaces, he's led digital commerce across GCC, Europe, India, China, and Southeast Asia — from building businesses at Flipkart to scaling multi-billion-dollar ecosystems at Amazon. He blends curiosity, analytical thinking, and creativity to solve complex problems, build high-performance teams, and mentor bootstrapped founders in 20+ countries.

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About 6thStreet

6thStreet is the omnichannel e-commerce fashion destination from Apparel Group, offering shoes, bags, clothing, and accessories from coveted brands including Tommy Hilfiger, Nike, Adidas, Levi's, New Balance, Crocs, Birkenstock, and many more. The platform provides free delivery, free returns, cash on delivery, and click-and-collect options.

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About your host, ⁠⁠Dharmendra Mehta

⁠⁠Dharmendra is the Managing Director, MEA at Fynd and a retail-tech veteran with 20+ years. From startups to global giants, he’s all about bold moves, smarter tech, and building brands that mean business

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